Ridiculous: How is this even real?

Blackpeoplemeet.com?

Doesn't this seem weird to anyone else?
I mean, with that catchy tagline "Where exciting black people meet other exciting black people"... does no else think "WTF"??  If you've ever seen other dating sites, if the pictures aren't obvious, the results are searchable by race if you wish.  But anyone can join...

Why's it gotta be about color, yo?

(You like how I threw in "yo"?  I'm trying to really reach my target market.  Obviously working.)